Viral Marketing26 Nov
Viral Marketing
The term Viral Marketing was coined by a Harvard Business School Professor, Jeffrey F. Rayport, in a December 1996 article for Fast Company The Virus of Marketing.
What is viral marketing? We have all seen the products, services, or ideas that have spread so quickly, seemingly overnight, by various means – via the Internet, television or other form of media. What ever the means of travel, viral marketing spreads media or other content extremely fast not only because of technology but because…it’s viral!
-More than 90% of consumers said they told at least one other person about a Website when the original recommendation came from a friend, according to Jupiter Research.
Hotmail.com is just one example of viral marketing. Create something useful, offer it for free and let the people spread it, like a virus!
- Hotmail Gave away free e-mail addresses and services,
- They attached a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com” and,
- Then, stood back while people e-mailed to their own network of friends and associates,
- Who saw the message,
- Signed up for their own free e-mail service, and then
- Propelled the message still wider to their own ever-increasing circles of friends and associates.
Advantages of Viral Marketing
1. Viral Marketing detours the cluttered mantra of traditional advertising. This allows marketers an advantage in more effectively reaching their audience.
2. Viral Marketing doesn’t require a product with a “wow factor” in order to raise awareness,
generate buzz, and kick-start peer-to-peer spread. Instead, the viral campaign’s communication agent is the element that needs a wow factor or element of interest .3. Unlike traditional advertising viral is not an interpretive technique. Instead, viral campaigns work the Internet to deliver exposure via peer-to-peer endorsement. Viral campaigns, whether ultimately liked or disliked, are often welcomed by the receiver.The focus is on campaigns with material that consumers want to spend time interacting
with and spreading pro actively (MindComet Corporation, 2006).
Viral marketing is a term used often in the online community because news and information can spread so fast! This marketing phenomenon is similar to the spread of organic and/or computer viruses. There are many venues through which Viral Marketing information can spread – social networks like MySpace, Facebook, LinkedIn, YouTube and Squidoo. Viral marketing also takes on many different forms like video clips, Flash games, advergames, ebooks, brandable software, images, or even text messages.
The basic form of viral marketing isn’t very sustainable for the long-haul but is very effective in creating a “buzz” around a specific product, service or promotion. Viral marketing is also a great way to build links. Create a useful quiz, badge or other widget with an embedded link-back and allow people to copy it and put it on their websites.
How can Viral Marketing help your business?
You can leverage so many tools on the web to help generate a “Viral Marketing Buzz” around your business. Do you have a new product or service you want to promote but don’t know were to start? Creating an explosive Viral Marketing campaign may provide the results you are looking for.
-Arbor Search Marketing
Related Blogs
- Related Blogs on marketing
- Web 2.0 Analytics: Ask Questions & DO Somthing!
- Related Blogs on SEO
- E-marketing to Long Term Business Strategy
- Comment on Google Tops Website Customer Satisfaction Index by …
- SEO – A Janitor, A Bank And An Artesian Well
- Define Two Basic Types Seo
- #1 for Busby SEO Cup
